Alcohol has always been a large part of the Heavy Metal lifestyle, both on and off the scene, and still is to this day, especially among the young fans . Apart from the metal fans, alcohol plays also an important role in both the lyrics and the promotion of the metal bands, affecting their image.
A recent PhD thesis funded by the German National Academic Foundation, showcased “whether and to what extent ‘extreme’ music preferences, such as black or death metal, influence the behavior of their listeners”. The analysis of the results indicated, among others, that 88.6% of the interviewed black metal fans and 85.8% of the death metal fans had music-related hobbies, for example playing musical instruments, listening to music or visiting concerts and festivals. Beside musical activities, sports (especially riding motorbikes and bicycles), reading, computer-gaming and internet-surfing, meeting friends, sex and drinking beer are mentioned as a favorite hobby .
Beer-drinking is an activity connected to the Heavy Metal lifestyle and is independent of religion, morals, traditions, countries and continents. Heavy Metal fans seem to adjust their way of life, dress code and maybe habits to the norms of heavy metal, and drinking beer is one of them. Not only in the west, but also…
In the North: Scandinavian Viking Metal originated in the late 1980s in Scandinavian countries, pioneered by the Swedish band Bathory, and was further developed and coined by Norway’s Enslaved who combine Viking topics with a special “Northern” sound. Their topics, lyrics and artwork are focused on the Viking Age, Old Norse mythology and pre-Christian religions. Apart from beer and other drinks mentioned in Norse sagas, it was mead that made its way into the texts and, what is more, into the metal concert halls of Europe. . The years have passed, and metal has become part of the cultural identity of Norway. In 2011 Kjersti Sommerset, the head of Norway’s foreign ministry’s center of excellence, told Norwegian newspaper Dagens Næringsliv that its diplomats are now being offered special black metal training:”We now have 106 foreign service missions and they get many enquiries from people who want information about Norwegian black metal as a phenomenon. In the training programme, we have a large cultural programme in order to give the trainees a good understanding of Norwegian culture and the cultural industry. Black metal is clearly a part of this ‘global awakening’“.
In the East: Beer drinking and metal is not only a phenomenon observed in the North. According to  in the streets of Istanbul (Turkey), young metalheads became visible for the first time in the mid 1980’s. Due to their deviant appearance and behavior, they came as a challenge to traditional notions of morality; long hair, odd beards, black clothes, and the habit of drinking lots of beer.
In the South: While Botswana is perhaps best known for its wildlife reserves, a burgeoning counter-culture is painting a very different image of the small South African country. Clad in leather, adorned in spikes and topped off with cowboy hats, these are Botswana’s heavy metal heads. CNN got up close to the hardcore rockers and discovered a passionate retro scene proudly celebrating its African heritage .
The connection between Heavy Metal and Beer has been already made by many metal and rock bands, which they have expanded even more to the point of brewing and branding their own beer. Characteristic examples are:
- The English metal godfathers Motorhead, now have their own beer – Bastards Lager [http://www.brandsforfans.se/motorheaddrinks/the-drinks/bastards-beer-single.html].
- The Australian problem childs AC/DC have their own black ice beer [http://acdc-beverage.com].
- Iron Maiden introduced Trooper, a premium British beer handcrafted at Robinsons brewery [http://www.ironmaidenbeer.com].
- Brazilian gods Sepultura have their S- Weizen beer [http://www.cervejastore.com.br/cerveja-bamberg-sepultura-weizen-600ml-p626].
- Slayer, of course, could not miss from the list with their 666 red ale [http://www.brandsforfans.se/slayerdrinks/the-drinks/slayer-red-ale.html].
- The American super heavy band Mastodon created a limited edition ‘Mastodon Premium Lager’ [http://beeradvocate.com/beer/profile/428/78313].
- The American legends Pearl Jam teamed up with Dogfish Ale Craft Brewery to create the Faithful Ale [http://www.dogfish.com/brews-spirits/the-brews/occasional-rarities/faithfull-ale.htm].
- The strange cousins from the West Clutch introduced the Clutch Beer [http://www.newbelgium.com/beer/detail.aspx?id=2776aec8-790e-4f38-a53e-8a42d914ab81].
- The Swedish band Graveyard branded their ownHisingen Brew [http://www.beeradvocate.com/beer/profile/13882/81850].
- Norwegian blackened punk metallersKvelertak have brewed their own beer called Kvelerbier[http://www.blabbermouth.net/news.aspx?mode=Article&newsitemID=166659].
- Agalloch have brewed their beer in collaboration with Hammerheart Brewing [http://www.hammerheartbrewing.com/img/beerimg/fullserpensblod.jpg].
- GWAR have their very ownOderus Ale [http://cigarcitybrewing.com/beer/gwar-beer-killsner/?age-verified=7c83fc05ac].
When are we gonna see a Rotting Christ unpasteurized dark beer, a Septic flesh red wine, or a Nightstalker tsipouro? Greek local breweries and wine producers open your fuckin’ eyes.