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Facebook vs YouTube

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Last Updated on 04:39 PM by Lilliana Tseka

According to Billboard magazine Facebook is looking to pull music video views away from YouTube, an industry source has confirmed to the magazine.

Facebook is said to be looking to sew up licensing deals with the major labels on the pilot program as quickly as possible in order to get its music video trial underway. (And to do what it does best — collect data on it.) There’s no word on how Vevo, the joint venture between Universal Music Group and Sony Music that centralizes each label’s music videos, would be involved; Vevo did not immediately respond to a request comment.

As Variety reported, the ad revenue split would mirror YouTube’s — 45 percent to Facebook, 55 percent to rights holders.

It’s not Facebook’s first foray into music video experimentation; Jay Z premiered the video for “Holy Grail” on the platform back in 2013 on a proprietary video player.

Last year, Facebook claimed that over 1 billion videos were watched on the site each day, from May through July, a number that has likely risen sharply since in that time the company introduced autoplaying to the news feed. YouTube claims “billions of views” per day.

To be continued…

Source:  www.billboard.com

Source:  www.billboard.com

Lilliana Tseka
Lilliana Tseka
Surrealism : Pure psychic automatism, by which one proposes to express, either verbally, in writing, or by any other manner, the real functioning of thought. Dictation of thought in the absence of all control exercised by reason, outside of all aesthetic and moral preoccupation. Surrealism is based on the belief in the superior reality of certain forms of previously neglected associations, in the omnipotence of dream, in the disinterested play of thought. It tends to ruin once and for all other psychic mechanisms and to substitute itself for them in solving all the principal problems of life.

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